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What is customer experience optimization? (+3 actionable tips)
The tech landscape and consumer expectations are ever-changing, which means you’re never truly “finished” with customer experience optimization. But a few tactics can help boost your efforts.

Customer analytics 101: How to make the most of your data
How well do you know your customers? Use customer analytics to gain a deeper understanding of your audience so you can make smarter business decisions and improve CX.

3 tips for dealing with abusive customers
Learn how to carefully handle abusive customers and support your team in the face of conflict.

New year, new integrations
New year, new Zendesk app integrations. Learn all about how these new integrations can ease workloads for your sales and support teams.

Inbound sales: Meaning, steps, and proven tips to succeed
Inbound sales is a sales strategy meant to attract and retain high-quality prospects who want to convert. Here's everything you need to know.

Lead funnel definition, stages, and strategy
Learn how to organize your lead funnel and streamline your prospective customer journey for higher conversions and easier sales.

What is sales engagement? The definitive guide
Learn how sales engagement helps your company improve communication with your customers in meaningful and specific ways.

EU-US data transfers after Schrems II
Here are the steps Zendesk is taking to enable cross-border transfers of personal data while adhering to EU privacy requirements.

How to write the best sales resume: Tips and examples for 2022
Land your next sales job with a perfectly crafted sales resume.

How to create the best sales deck ever: Meaning and examples
Learn the best strategies for creating a sales deck that makes your pitches and presentations into surefire conversion strategies.

Here’s why you should be investing more in customer service
According to our research, standout customer service can change anyone's mind—even your most upset customers.

What is cold calling? Meaning, tips, examples, and techniques
Cold calling carries a bad reputation, but it can help your business when done right. Learn the tricks and tips for bringing cold calling into the personal sales market.

Sales win rate: How to calculate and improve it
Win rate is a key metric for measuring sales success. Every sales leader should know how to calculate it and what they can do to increase it.

What is a knowledge base? The essential tool you’re missing
Help customers find their own answers by offering a knowledge base—a virtual library of information about your product or service.

S&OP guide: Meaning, process, and purpose
See how sales and operations planning uses data to zero in on supply and demand problems so that sales soar.

2022: The year of customer service-led growth
While leaders navigate a constantly changing reality, they must keep thinking about how to drive their…

What is a sales qualified lead (SQL) and why is it important?
When it comes to lead generation, quantity isn’t always more important than quality. Focus on filling your pipeline with sales-qualified leads to boost your chances of success.

Chatbots vs. conversational AI: What’s the difference?
Chatbots and conversational AI are often used synonymously—but they shouldn’t be. Understand the differences before determining which technology is best for your customer service experience.

What are sales leads? (+5 lead generation tips)
Generating sales leads is easier said than done. Here’s what you need to know before diving in.

What is a ticketing system? (+3 ways companies use them)
Want to avoid getting overwhelmed by support tickets? Use ticketing systems to manage the influx and provide your customers with timely responses.