Sales success
The Challenger Sales model: Everything you need to know
Learn how the Challenger Sales model enables customers to gain new business perspectives and buy solutions, not products.
Latest stories
Article What is a unique selling proposition? USP examples and definition
Speak directly to the people who want what you’re selling.
Article How to upsell: Tips and tricks from the pros
A Zendesk sales expert shares the do’s and don’ts of upselling.
Article 15 essential sales skills and qualities, according to experts
Sales pros weigh in on the sales skills you need to succeed in the world of selling.
Article Customer acquisition cost (CAC): How to calculate and improve it
Customer acquisition cost is the amount of money a business spends to gain a new customer. Here’s how to calculate this key metric, plus three ways to improve it.
Article Personal selling 101: What it is and how to do it well
Use personal selling to discover what customers really want and need from your brand.
Article Gross sales vs. net sales: Key differences explained
Gross sales and net sales are two metrics that offer distinct advantages when it comes to gauging revenue. Yet not many people can tell the difference.
Article 6 proven sales techniques that’ll help you turn more leads into customers
Close more deals with these tried-and-true tactics that experienced salespeople use on the daily.
Article 7 sales prospecting techniques you need to succeed in 2021
Sales prospecting is as important now as it’s ever been, but to resonate with post-pandemic prospects, you have to update your prospecting strategy.