Sales success

Article

The Challenger Sales model: Everything you need to know

Learn how the Challenger Sales model enables customers to gain new business perspectives and buy solutions, not products.

Latest stories

What is a unique selling proposition? USP examples and definition Article

What is a unique selling proposition? USP examples and definition

Speak directly to the people who want what you’re selling.

How to upsell: Tips and tricks from the pros Article

How to upsell: Tips and tricks from the pros

A Zendesk sales expert shares the do’s and don’ts of upselling.

15 essential sales skills and qualities, according to experts Article

15 essential sales skills and qualities, according to experts

Sales pros weigh in on the sales skills you need to succeed in the world of selling.

Customer acquisition cost (CAC): How to calculate and improve it Article

Customer acquisition cost (CAC): How to calculate and improve it

Customer acquisition cost is the amount of money a business spends to gain a new customer. Here’s how to calculate this key metric, plus three ways to improve it.

Personal selling 101: What it is and how to do it well Article

Personal selling 101: What it is and how to do it well

Use personal selling to discover what customers really want and need from your brand.

Gross sales vs. net sales: Key differences explained Article

Gross sales vs. net sales: Key differences explained

Gross sales and net sales are two metrics that offer distinct advantages when it comes to gauging revenue. Yet not many people can tell the difference.

6 proven sales techniques that’ll help you turn more leads into customers Article

6 proven sales techniques that’ll help you turn more leads into customers

Close more deals with these tried-and-true tactics that experienced salespeople use on the daily.

7 sales prospecting techniques you need to succeed in 2021 Article

7 sales prospecting techniques you need to succeed in 2021

Sales prospecting is as important now as it’s ever been, but to resonate with post-pandemic prospects, you have to update your prospecting strategy.