White Paper | 1 min read

Here’s why your prospecting emails aren’t being read by execs, according to an exec

Last updated September 21, 2021

By the time you reach a C-suite level, everyone in the organization is contacting you. And on top of these messages, you’re likely receiving a flood of prospecting emails.

It might seem counterintuitive, but your prospecting emails aren’t being read by execs because they aren’t about execs—they’re about you. See what Todd Caponi, Managing Director at VentureSCALE and former CRO of PowerReviews, has to say when it comes to getting your emails in front of the right set of eyes.

In this guide you’ll learn:

  • How to get an executive’s attention
  • How to keep it short, sweet, and optimized
  • What areas of focus you should be prioritizing