Sales strategy

Article

Personal selling 101: What it is and how to do it well

Use personal selling to discover what customers really want and need from your brand.

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7 sales prospecting techniques you need to succeed in 2021 Article

7 sales prospecting techniques you need to succeed in 2021

Sales prospecting is as important now as it’s ever been, but to resonate with post-pandemic prospects, you have to update your prospecting strategy.

The ultimate guide to lead nurturing Article

The ultimate guide to lead nurturing

Today’s consumers have plenty of options to choose from. Lead nurturing campaigns can help your brand stand out.

The step-by-step guide to building an effective sales strategy Article

The step-by-step guide to building an effective sales strategy

Your sales team needs a step-by-step plan to make sales and increase revenue. Here's how to create a sales strategy that works.

SaaS sales 101: a beginner’s guide to selling Article

SaaS sales 101: a beginner’s guide to selling

New to the world of SaaS sales? Learn about the software as a service sales model and the best techniques for mastering it.

12 examples of positioning statements and how to write your own (free template) Article

12 examples of positioning statements and how to write your own (free template)

Align your marketing and sales messaging with a clear positioning statement. Get inspiration for writing your own with these 10 examples.

34 SPIN selling questions you can use to close more deals Article

34 SPIN selling questions you can use to close more deals

Most salespeople have heard of the SPIN selling methodology— but not everyone knows how to execute it. Here's what you need to know about it.

How to create a sales CRM strategy Article

How to create a sales CRM strategy

With a CRM strategy, your team will be able to fully utilize the tool to close more sales, boost efficiency, and improve prospects’ experience

What is lead scoring + the best lead scoring models Article

What is lead scoring + the best lead scoring models

To consistently find strong potential customers, sales reps need a lead scoring model. Here we’ll look at the seven factors that all robust lead scoring models have in common