Sales strategy

Article | 10 min read

What is outbound sales? Guide to best practices and strategies

Explore the benefits of outbound sales and learn how you can implement winning outbound strategies for your team.

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What is sales revenue? Ultimate guide on how to calculate it
Article | 9 min read

What is sales revenue? Ultimate guide on how to calculate it

Sales revenue is a key metric to monitor. Learn how to use the sales revenue formula so you can gauge your company’s continued viability and forecast more accurately.

What is transactional selling, and how does this approach work?
Article | 8 min read

What is transactional selling, and how does this approach work?

Whether you're a sales expert or new to the industry, transactional selling is a classic negotiation strategy. Get tips on when and how to use it, and see examples of what it looks like in action.

How to write a killer sales proposal (examples and best practices)
Article | 13 min read

How to write a killer sales proposal (examples and best practices)

A successful sales proposal can make the difference between winning or losing a sale. Learn best practices for writing a proposal that helps you close more deals.

What is white space analysis? The ultimate guide to addressing unmet customer needs
Article | 10 min read

What is white space analysis? The ultimate guide to addressing unmet customer needs

Read our ultimate guide on white space analysis, its benefits, and how it can uncover new opportunities for your business today.

How to absolutely nail a sales cadence: Tips and examples
Article | 12 min read

How to absolutely nail a sales cadence: Tips and examples

A sales cadence is a sequence of different outreach methods with a prospect or lead. Optimize your cadence with these best practices.

A simple, effective consumer behavior model (with examples)
Article | 18 min read

A simple, effective consumer behavior model (with examples)

Consumer behavior is an offshoot of behavioral science that sales and marketing orgs use to great effect. Here’s what you need to know.

How to create effective sales collateral (examples + tips)
Article | 12 min read

How to create effective sales collateral (examples + tips)

Here’s how to create eye-catching sales collateral and when to use it for maximum effect on your sales pipeline.

Suggestive selling definition and techniques (2022 sales guide)
Article | 12 min read

Suggestive selling definition and techniques (2022 sales guide)

Suggestive selling is a sales tactic where reps recommend additional products or services that will be helpful to prospects. Here’s how to do it successfully.