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Retailers Customer Service Imperatives

Streamlining and improving the customer service experience has been proven to increase profits for retailers. Simply reducing first response time, however, is not enough to gain competitive advantage towards increasing profits. Customer service must be seamless across all communication vehicles where customer interactions and feedback occur. This meets the customer wherever they are and provides “one face of the brand” to customers needing support. Here are the new customer service imperatives for retailers.

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