How Fintech startup Novo is using CX to disrupt a traditional industry

Available On-Demand


Fintech has been steadily rising over the past few years, and many ambitious startups are tapping into that growth with new and advanced financial products. Legacy financial institutions are now looking warily at their new competitors, as Fintech firms are approaching the old financial framework in a different angle that is more customer-centric. See how Fintech startup Novo, a mobile business bank account created with the modern entrepreneur and founder in mind, is disrupting the industry by leveraging customer experience as the forefront of its growth.

Join Kristen Durham, Vice President of the Startup Initiatives at Zendesk and Brian Kale, Head of Customer Support at Bank Novo as they discuss:
● Trends and insights on the rapid growth and future of the Fintech industry
● How Novo is using Zendesk to improve customer experience operations at scale to achieve customer success
● Best practices and tips on why customer experience is a competitive differentiator for all startups alike

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Kristen Durham

Kristen is VP of Startup Initiatives at Zendesk. She worked for Silicon Valley Bank building their VC and technology banking practices in Latin America, China, and other emerging markets.

Brian Kale

Brian is the Head of Customer Success at Novo. He’s been helping users and companies understand each other for nearly 5 years through conversation and storytelling. Lover of coffee, books and the oxford comma.