5 Ways to Move From Reactive to Proactive
A help desk or service desk is reactive by nature. But, when you combine a customer communication platform that enables you to reach out to your customers before they need you — you get to know them better, build trust and loyalty, and add a personal touch. Welcome to Zendesk Connect.
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Zendesk Connect helps you better understand your customers and their journeys to proactively support and engage them. Conversations work best when you catch people at the right moment. With Connect, you can design an in-product message campaign to fit the context, or an email campaign to re-engage customers. Trigger campaigns based on segments, drop a line to VIPs, or send a one-off campaign to your whole list.
Connection is key:
- Onboard. Keep new customers excited with tips and recommendations
- Notify. Send updates about new products, new styles, new features, or just plain news
- Upsell. Give a gentle nudge to customers with new offers related to their past interests
- Nuture. Engage with suggestions, best practices, and interesting info
- Mitigate. Proactively let customers know about service updates or ongoing issues
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There’s a lot more where this came from. Keep exploring the world of customer communication platforms.