The Music We Hold To

February 2, 2012

Whether its a long-forgotten Christopher Cross melody, a sweet smooth jazz sax solo, or a rollicking version of Beethoven’s 5th, there’s something about customer support hold music that stays with us long after we’ve hung up the phone. And in some instances, that means literally having Peter Cetera and Amy Grant’s “The Next Time I Fall” in our heads for an entire week. While the thought of hold music usually provokes record-breaking eye rolls, the tuneful tool actually keeps folks on the phone longer than silence. In fact, 90% of consumers prefer music over silence.

And while social media and email have certainly become popular customer service tools, research shows that phone support is still the preferred customer service channel among the majority of customers. Hold music sings to us in ways we apparently never thought it did.

Hold Music Infographic

Use the code below to re-use this graphic

[html]<img title="Hold Music Infographic" src="https://d16cvnquvjw7pr.cloudfront.net/v2/Infographic_HOLD_MUSIC.jpg" alt="" width="615" /><em>Image originally posted on <a href="https://www.zendesk.com/blog/the-music-we-hold-to">Zengage, The Zendesk Blog</a></em>[/html]

범람하는 정보를 제대로 이해하고 활용하는 것이 쉽지 않습니다.

Zendesk 뉴스레터에 가입하여 원할 때 읽으세요.

올바른 이메일 주소를 입력하세요.
가끔 Zendesk 제품 및 서비스에 관한 이메일도 보내 주세요. (언제든 수신 취소할 수 있습니다.)
옵션을 선택하세요.

클럽에 오신 것을 환영합니다!

문제가 발생했습니다. 나중에 다시 시도하세요.