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Latest stories Page 9
Article Virtual leadership: Managing sales teams remotely
In a digital-first environment, sales managers have had to develop new ways to connect with and empower their reps.
Article Customer acquisition cost (CAC): How to calculate and improve it
Customer acquisition cost is the amount of money a business spends to gain a new customer. Here’s how to calculate this key metric, plus three ways to improve it.
Article Virtual selling: What success in virtual sales looks like
As the sales world becomes more familiar with virtual selling, former “road warriors” have had to learn best practices for a digital-first approach.
Article How to create a successful sales plan (+ a free template)
Build a strategic sales plan for your business to improve team communication and meet sales goals.
Article The best ways to protect customer information in CX
As digital experiences advance, protecting your customers' information is critical for maintaining trust.
Article Cold calling scripts: 16 examples and templates (+ call tips)
Cold calling scripts are one of the most useful tools for connecting with prospects in a friendly, productive way. If nerves are high, follow these templates very closely at first.
Article How to use Facebook chatbots to improve customer service
Facebook chatbots are your secret weapon on Messenger.
Article What is run rate? ARR definition, formula, and examples
Sales forecasting has a good deal in common with weather forecasting, particularly in the sense that the further one projects into the future, the less reliable the predictions become.
![Why companies need customer tutorials [+ how to create them]](https:///web-assets.zendesk.com/cdn-cgi/image/width=990,height=1260,fit=crop,format=auto,q=50/images/AMER/tutorials.jpg)
Article Why companies need customer tutorials [+ how to create them]
Leverage customer tutorials to educate your audience, create trust, and attract new buyers.
Article Customer Service Week: 8 ideas to celebrate on a budget
Customer Service Week is the first full week in October that celebrates the teams on the frontlines of the customer journey. Here's how to celebrate.
Article Integration haven
New Zendesk app integrations are here. Learn all about how these new integrations can ease workloads for your sales and support teams.
Article Gross sales vs. net sales: Key differences explained
Gross sales and net sales are two metrics that offer distinct advantages when it comes to gauging revenue. Yet not many people can tell the difference.
Article Do-not-reply emails: Pros, cons, and best practices
Do-not-reply emails can help ease the burden on support reps. But you should proceed with caution.
Article Strategies for ‘going extreme’ and staying at the top: A CX Moment with Sarah Robb O’Hagan
Zendesk chatted with executive, activist, and entrepreneur Sarah Robb O’Hagan on what it takes to stay at the top of your game while taking your organization’s customer experience to the next level.
Article Why gender equality in the workplace isn’t just a problem for women
In the wake of 2020, 1 in 4 women are considering ‘downshifting’ their careers or leaving the workforce, according to McKinsey & Company and Lean In’s annual “Women in the Workplace” report.
Article A quick guide to enterprise sales (+ 4 tips to supercharge your strategy)
Get ready to take your enterprise sales to the next level.
Article B2B customer service: What it is and how to do it right
Provide world-class B2B customer service to build trust and create long-lasting relationships.
Article Customer perception: Definition, importance & how to improve it
Want to know what buyers think of your brand? Here’s how to gauge—and positively influence—customer perception.
Article 3 ways healthtech startups are improving the patient experience
VC funding for healthtech startups is at an all-time high. Here's how industry leaders are rethinking the healthcare experience, from app visits to doctor visits.
Article Conversational marketing: Answering your 9 biggest questions
A Zendesk expert shares everything you need to know about using messaging and chatbots to generate leads and engage customers.