Selling enterprise business software can be exciting. Really.

Selling enterprise business software can be exciting. Really.

November 16, 2017
Selling enterprise business software can be exciting. Really.

Zendesk lesson #5: Selling enterprise business software doesn’t have to be boring.

In March of this year, 28 Zendesk customers flew to snowy Ottawa, Canada, for our quarterly Service Leadership Forum (SLF), where, for a day and a half, Shopify hosted us at their beautiful office space. We made the journey to tackle innovative ideas and strategic concepts—but we also had fun on the brain.

With day one wrapped, we all loaded into a Greyhound-style bus and made the 17-mile jaunt to Canadian Tire Centre to watch the Ottawa Senators take on the Pittsburgh Penguins. Diehard hockey fans one and all, we selected March 23 the moment the NHL schedule was released. Zendesk booked us a double suite. We could have done a big, fancy dinner, but our customers are unique. They deserve to have a memorable time when they travel away from home for Zendesk.

Not only did the hockey game deliver the thrill of a competitive sporting event, but the suite also gave us the space to catch up about our families and strengthen our bonds outside of customer service. My 16-year-old son, Levi, made the trip to Ottawa with me (he is probably the biggest Penguins fan on the planet). During our bus ride home from the area, the bus driver handed Levi a microphone—and my son doubled as post-game entertainment.

With the fourth year of SLF on the horizon, perhaps we should rename it: Service Leadership Fun.

It’s our 10-year anniversary and we’ve got some wisdom to share. Click here to read more of the big lessons we’ve learned over the years.

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