5 customer engagement technologies for IT leaders to consider through 2020

5 customer engagement technologies for IT leaders to consider through 2020

2016년 7월 11일
5 customer engagement technologies for IT leaders to consider through 2020

In the customer service industry, it’s often said that customer support is everyone’s job. Of course, not everyone in a company interacts directly with customers, but everyone can think in a customer-centric way as they perform their specific role.

For IT leaders, there’s opportunity to play an exciting and large role in helping move company-wide customer service initiatives forward, and to help elevate customer service from being viewed as a single department to an organizing principle within your business.

According to a March 2016 report by Gartner analyst Michael Maoz, CRM customer engagement technologies should be a priority investment for IT leaders during the next five years. The report examines a number of customer engagement projects, and includes an in-depth look at whether businesses should leverage Facebook for Customer Service.

As technology continues to evolve, we’re seeing new and often improved opportunities to interface with customers. Access a complimentary copy of the Gartner report to learn more, including tips for how you can:

  • Analyze competitive business patterns, changes in customer behavior, and evolving CRM technologies.
  • Share planned customer engagement project with IT and non-IT employees in your company, including measurable goals.
  • Describe and justify customer engagement projects and provide clear examples of changes or improvements that each project will result in.

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